In this last year, we have continued to grow in more ways than one. From our team welcoming 4 new colleagues to working with long-time and new clients to successfully deliver projects for our CALD audiences, 2022 has been a very exciting year for our communications team.
Our growing team is one of our proudest achievements of the last year. We make up a diverse, talented group of people that are passionate about the work that we do to in CALD communications every day. Through our collaboration and hard work as a team, we have continued to support the effort to keep our communities safe and informed about COVID-19 through our work with the Department of Health and Aged Care. According to the 2021 ABS Census, 27.6% of people in Australia speak a language other than English, making the distribution of culturally specific and in-language information extremely important for us to reach CALD audiences across the country. With the end of lockdowns and easing of restrictions, we feel passionate about continuing this work with the Department as health advice evolves to maintain the safety of our communities.
An equally significant and large campaign for us this year was working with the Australian Electoral Commission to prepare CALD audiences for the 2022 federal election, and make sure eligible voters could participate fully. Our work spanned advertising, media engagement as well as community relations. We prepared, reviewed, produced, and translated a suite of advertising materials for CALD audiences in 32 languages to over two hundred media outlets. Considered one of AEC’s most successful election campaigns to date, we achieved an extremely high level of media coverage with over 70 pieces published and over 10,000 downloads of translated resources. The campaign was truly a whole team effort, and we are proud to say that the voting booths saw a high number of CALD people this year.
Many of the parents at Cultural Perspectives feel passionate about our continuing work with the Victorian Department of Education and Training for the Three- and Four-Year-Old Kindergarten campaign. With this campaign, we have worked with the Department and other agencies to inform audiences of the program and of the benefits of Three-Year Old Kindergarten; to encourage CALD parents to enrol their children to kindergarten, and to drive people from CALD communities to study to become kindergarten educators. As a state, Victoria has a population of significant cultural and linguistic diversity, therefore we have developed an extensive communications campaign that includes a variety of resources and dissemination platforms to ensure that we are reaching a variety of CALD audiences across the region. We are excited to continue our work with the department in 2023.
More locally, we continue to work with HomeWorld Display Home Villages to reach the evolving Chinese community in NSW. This year, our project languages were extended to include the Urdu and Sinhalese speaking communities. We have successfully shared the HomeWorld story and increased brand awareness among CALD communities through radio production, digital display network and social media, specifically the Chinese app WeChat.
The above are just few of the many projects we have been involved in, and clients we have had the pleasure to work with in the past year. We look forward to continuing our collaboration and hard work with our team, clients, and CALD communities in 2023.