We specialises in the strategic design and delivery of multicultural public relations activities that capture the hearts and minds of multicultural Australia. We understand how to talk to diverse consumers and audiences Australia-wide and how to create powerful narratives to build your brand, service, or product.
In an increasingly digital world, we understand the need to go beyond traditional public relations approaches and to capture audiences where they are consuming information from multicultural media to events, social media, community support organisations, community leaders and more.
Multicultural media, community influencers and intermediaries play a significant role in changing perceptions, encouraging behaviour, and influencing attitudes through trusted and authentic voices and stories.
With our deep cultural insights and strong relationships with media and influencers we can help you to define your audience and identify the platforms, channels and messages that will truly resonate. Our 25 years of experience means we know how to avoid embarrassing mistakes and we will guide you through even the most sensitive of topics.
Public Relations Services
Media relations multicultural media are critical information channels to a broad number of diverse communities across Australia. We know what works for both multicultural media (content) and multicultural communities to you build authentic connections with your brand and organisation.
Events and Experiential Marketing cultural events and activations are high value opportunities to speak directly with multicultural communities - from activation design and sponsorship to stall set up, we have you covered.
Issue and crisis management in our world of 24-hour news cycles and a high demand for information organisations must be continuously forward thinking and develop culture of risk and crisis management which included communication with multicultural audiences. We understand how to manage complex issues and equip our clients with strategies for genuine communication and engagement in times of crisis..
Multicultural influence and key opinion leader partnerships influencers, community and word of mouth are powerful tools to meaningfully get your message. We know who the right people are to amplify your message and make it stick.
Content development from the creation of print, audio and video content to support your publicity and promotion activities, to in-language websites and other information supports. We are experts at culturally tailored content and production.