Cultural Perspectives are award winning multicultural communication and multicultural marketing specialists. Our difference lies in our ability to connect you to the fastest growing communities in Australia.
With one in four people in Australia from a diverse cultural background, communications in Australia must redefine the consumer and audience from the perspective of cultural and language diversity.
We work closely with our clients to develop and implement innovative communication and marketing strategies to deliver carefully crafted messaging, through the most relevant channels and achieve successful outcomes.
Our approach is strategic: we begin with the issue or topic being communicated and consider the strategic implications for multicultural audiences, clearly define our target audience (demographics, behaviours and attitudes) and craft a tailored communication and marketing campaign that will deliver messages directly to the audience in their language.
Our experience spans government, corporate and non-for-profit sectors across a wide range of subject areas such as health, small business, insurance, disability, LGBTIQ, education, migration, housing and property development, arts and culture, civics, fast moving consumer goods (FMCGs), technology, transport, domestic and family violence amongst others.
Multicultural Communication and Marketing Services
Strategic Communication development, implementation, and evaluation of communications and engagement campaigns by our in-house full-service agency.
Market Insights evidence-based market segmentation and consumer profiling through analysis of demographic and consumer data.
Market Research services can inform a campaign, test activities and messages and evaluate outcomes through bilingual in person and online focus groups, online surveys, in-depth consumer, and intermediary interviews.
Advertising we plan and book independent media campaigns to meet our client’s objectives. Our team is experienced at creative design, copywriting, translation and production.
Public Relations from media and stakeholder relations to event management and community engagement, we select the most appropriate way of communicating your messages to your intended audience.
Resource and Asset Development we are experts at creating resources that resonate with your target audience. Whether you need print-based flyers, flipcharts, brochures, guides, and booklets, digital assets, or audio-visual material such as videos, audio, webinars, we have you covered.
Multilingual Websites and Customer Journeys that are developed or adapted for a multilingual audience are critical campaign tools. Our expertise and production services can deliver from single language splash pages to creation of multilingual information hubs.
Content Development spanning advertising creative, public relations collateral, website text, stakeholder communication, social media assets and more.
Evaluation is embedded into all our strategies and campaign activity.