Sarah Migliorino 11 January 2017 Blog, Cultural Perspectives Adidas Celebrates the Year of Rooster with New Sneakers Launch Sarah Migliorino 11 January 2017 Blog, Cultural Perspectives The new Chinese New Year collection features a multi-coloured rooster on the heel, a Chinese Mahjong pattern in the sole, and the feather beautifully used as a design element on the black leather construction of the shoe.