Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.
Australian Tourism to Benefit from China’s Cheap Airfares Deals?
China’s flood of cheap international airfares with better route coverage and more direct connection will surely benefit the international tourism, even though posing pressure to global carriers, particularly Qantas, when the Australian government announced on 4th December an agreement with China to remove all capacity restrictions between the two nations.