NBA joins the trend to celebrate Chinese New Year with the launch of special jerseys with Chinese characters on. The league has also released its new year celebration commercials featuring NBA super stars including Jeremy Lim, Steph Curry, James Harden, and Anthony Davis. https://www.youtube.com/watch?v=1C4oMghK8_E
Over the years, NBA has gained massive fan base in China. During this prominent holiday for the Chinese, NBA has a variety of special programs and arrangement to cater to this massive market.
To read more, please go to http://www.si.com/nba/2017/01/11/chinese-new-year-jerseys-tv-commercia