KATRINA GAO
Account Director

Recently joining the Cultural Perspectives in 2019, Katrina brings over seven years of experience working in multicultural marketing and digital media. She has worked with corporate and government clients to achieve successful marketing and advertising outcomes.

Katrina has extensive experience in assisting clients to produce appropriate, engaging, and effective multicultural marketing campaigns includinng expertise in national data analysis of community/individual demographics, consumer insights, in-depth and thorough communication, and media strategies to ensure successful execution of campaigns.

Her skills are highlighted through her knowledge and management of strategy development, project management and digital advertising, with expert insight into the Chinese community and Chinese social media advertising (WeChat, Weibo and Youku).